The Ultimate Guide to Business Blogging
If you’ve decided to start a blog for your business, you can rest assured that you’ve made the right choice. Regardless of your reasons, content marketing has several benefits – higher conversion rates...
View ArticleHow to Reduce Churn Rate
In business, attrition rate commonly refers to employee or staff turnover. Generally, it’s a percentage that compares how many people are leaving against how many new people are coming in. However,...
View ArticleSigns You Need to Update Your Website Content
You probably wish creating your website was a one-and-done task – something to push live and cross off your to-do list once and for all. It may be easier that way, but it would be less exciting and...
View ArticleGet More Traffic to Your Blog With Google Search Console
Organic search traffic from search engines like Google and Bing are an important and necessary source of users finding your website and becoming customers. To understand how users come across your...
View ArticleHow to Adapt Your Business to Changes in Consumer Behavior From COVID-19
Since the start of the global pandemic, society has undergone many changes: a presidential election, social justice movements, and quarantine mandates, to name a few. With social distancing, life has...
View ArticleThe Art of Writing Alt Text for Accessibility
Alternative text – also referred to as alt text, alt attribute, alt description and, more accurately, alt tag – is the invisible description of images in the code of a website that describes the...
View ArticleEssential Usability Metrics for Measuring UX
Whether you have a career in or related to UX/UI (think tech, marketing, design, development) or run a business, you probably know a thing or two about measuring success. At the very least, you may...
View ArticleUI Design for Color Blind Users
Color blind people make up a significant portion of the population – about 1 in 12 men and 1 in 200 women to be exact. Yet, color blind users are an often overlooked audience in UI design. Many mistake...
View ArticleHow Information Architecture Supports User Experience
Building a website is a lot like building a great big house; you need a solid foundation and sensible, well-considered architecture before you start working on the interior design. It’s important to...
View ArticleWeb Design vs Web Development: What’s The Difference?
If you’re new to building websites, it can be eye-opening to see how many specialties go into making a great website. When we work with clients who are new to building websites or are still looking for...
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How to Choose the Right User Research Method
User experience design isn’t effective without user research to back it up. The whole point of UX design is to serve your user base or target audience, and it helps to know what they need and want. As...
View ArticleHow to Improve UX With Google Analytics
Focusing on UX creates amazing functionality throughout your website and delights user engagement, but success should always be measured alongside your business objectives. Ensuring smooth UX provides...
View ArticleHow to Increase Conversion Rate with Good User Experience
All too often, those heavily invested in UX test and create products that combine simplicity and utility with beautiful design, but the quality of the experience means very little because it’s not...
View ArticleAccessible Design for Users With Disabilities
Technology exists to make our lives better. It serves to help us get things done efficiently, to get us from point A to point B faster, so we have more time for what matters. At Laughing Samurai, we...
View ArticleThe Complete Guide to UX Research Methods
UX design is all about the user, and the only way to uncover user needs is through user research. The problem is that user experience research takes investment and expertise, so many consider it a...
View ArticleHow Chatbots Affect User Experience
It’s the 21st century, so are you really surprised that Artificial Intelligence (AI) is racing to dominate? It has its place, and that place continues to expand and contribute more to our lives as...
View ArticleTake Back Your Website:7 Ways to Always Be Upgrading
Hey, we get it. Running a business keeps you bus-y. There are a million things to get done, some planned for and others not so much. So it’s easy to put your website on the back burner. It’s easy to...
View ArticleA Guide to Writing Inclusive Language and Copy
Last year took us all for a ride, and the beginning of 2021 has hopped on the bandwagon. Between #BlackLivesMatter and Trump’s second impeachment, a few things have become clear. And one of these has...
View ArticleQuick Usability Tests for Your Website
The exponential growth of e-commerce in 2020 has highlighted the financial imperative for businesses to have a presence online. With websites that are easier to use reaping better returns, business...
View ArticleConversational Marketing: Do Chatbots Convert Better Than Web Forms?
We’ve discussed the UX of chatbots in the past, and when done right, they have a lot to offer. But one question that many business owners ask is whether chatbots should be replacing their web forms. We...
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