How To Spot a Bot
This morning I logged into Google Analytics after our organic traffic spiked and was triggered by the amount of spam referral traffic we were receiving from bottraffic.live. Look – automation and...
View ArticleWhy You Need a Customer Journey Map | UX Design
Whether you run a business, manage a marketing firm or work in user experience (UX), you know that customer journeys are becoming more complex. The world is going through a digital transformation, and...
View ArticleFinding Alternatives to Google Analytics
Why Are So Many People Using Google Analytics? The benefit of Google Analytics is that it automates web traffic data collection that is, for the most part, accurate, and, for the majority of website...
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How to Create a Customer Journey Map
We’ve already discussed why you need a customer journey map. If you don’t feel up to reading that article, take these two statistics for instance: Customer journey mapping results in a 54% greater...
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How to Write User-Friendly Error Messages
How hard could writing an effective error message be? There are a surprising number of ways this outwardly simple task can go wrong. Bad error messages are such a common problem in the user experience...
View ArticleA Guide to GDPR: The General Data Protection Regulation
The General Data Protection Regulation (GDPR) passed in May 2018 in an attempt to protect citizens from data breaches due to either negligence or bad actors. The European regulation is one of many that...
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UX Writing vs Copywriting: What’s the Difference?
As a writer who studied advertising and then went on to work for marketing agencies, much of my career has been spent copywriting. It’s what I was taught and had experience in – what I knew. Imagine my...
View ArticleA Guide to CCPA: The California Consumer Privacy Act
The California Consumer Privacy Act passed in 2018. It is a state statute that provides protections for residents of California, designed to give Californian consumers control over their online data...
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Your WordPress Page Builder Is Killing Your Soul
If you’re thinking about using a WordPress page builder to create your business’s website, read this article first. If you’re using a WordPress page builder already, it’s not too late to save yourself....
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Understanding Gestures for UI Design
Tapping, swiping, dragging, long-pressing – these are but a few of the gestures that have come to dominate our digital experiences. Touch screen iPhones mainstreamed mobile gestures years ago, and we...
View ArticleThe 15 Most Popular WordPress Page Builders
WordPress is the most popular content management system in the world and supports more websites than any other platform. So, it makes sense that you’re interested in using WordPress to create your...
View ArticleWhat the FLoC? How Should We Feel About the Federated Learning of Cohorts?
Google has launched a trial of an experimental tracking feature called the Federated Learning of Cohorts (FLoC), a new system to track users and send relevant advertisements their way. The trial...
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How to Improve Your Customers’ Shipping Experience
Imagine someone visits your website. They look around, eventually navigate to the product they want and add it to their cart. They choose a shipping method and enter their billing information. They...
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What You Need to Know About Apple’s iOS 14.5 Privacy Changes
App Tracking Transparency Apple has just released the latest update to their operating software, iOS 14.5. Its biggest feature, aside from getting Face ID to work when wearing a mask, is that it is...
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Your Loading Spinner Is a UX Killer! Here’s an Alternative
We know you hate waiting. Everyone does. In a 2017 study, Google found that: 1-3 second load times increased bounce rates by 32%. 1-5 second load times increased bounce rates by 90%. 1-6 second load...
View ArticleWhat Kind of Data Does Google Collect?
Google has democratized web analytics and given website owners the ability to track analytics and visualize metrics since 2005 when they purchased the web statistics company Urchin. They have pushed...
View ArticleWhat Kind of Data Does Facebook Collect?
We spend a lot of time on Facebook and on Facebook products, and the company is able to glean a lot of information from all of this time and activity. For example, Facebook ‘likes’ can predict your...
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23 Form Design Best Practices to Increase Submissions
All businesses can benefit from more form submissions. You have probably seen it before: most traffic leaves before filling out a form, and of those who stay, not all complete it. If less than 100% of...
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How to Optimize Forms to Take Advantage of Autofill
Surprise! You can make it easier for users to buy your products online with the power of autofill. It must be your lucky day. Or, well, years? Autofill isn’t new, though it’s been improving over time....
View ArticleDigital Equity in the Post-Pandemic Era
With an ever-increasing percentage of our personal, private and professional work taking place online, there is greater risk for the information out there. Consumers are worried about the loss of...
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