The Latest & Greatest Social Media Features Of September 2020
As we end September with the first presidential debate of 2020, social media giants continue to jump on the voter bandwagon. Presidential elections have always been a hot topic on social media, but...
View ArticleDigital Despair: How Social Media Affects Our Well-Being
In the world of digital marketing, attention is a hot commodity. Social media platforms demand 24/7 engagement from users, but this method of promotion has become increasingly detrimental. One study...
View ArticleDeath to IDFA and What It Means for Mobile Apps and Advertisers
In June of this year, at the Worldwide Developers Conference (WWDC), Apple announced one of the biggest changes in mobile advertising history. Following the trend towards greater user privacy, the...
View ArticleHow to Run Effective PPC Campaigns for Holiday Shoppers
2020 has been a lot of things, but it has also been the year of the great e-commerce pivot. With greater consumer adoption of online shopping habits than previously predicted, the e-commerce space is...
View ArticleWhy Marketers Need Accurate Census Data (and How You Can Use It)
It’s October, and the U.S. Census is in full swing. But chances are you already knew that because if you haven’t filled yours out yet, the Census Bureau has probably been knocking down your door....
View ArticleScreaming into the Void of 2020 [playlist]
Between raging forest fires, buzzsaw hurricanes battering our coastlines, a pandemic, AND a never-ending stream of slanderous political text message notifications, it’s safe to say we’re all just...
View ArticleWhat’s With All the Webinars?
Working from home has had its blessings and its hardships, and I know I’m not the only person with Zoom fatigue. But one benefit of working through the pandemic remotely, during lockdowns and...
View ArticleIntroducing the New Google Analytics 4
A new way to measure data through Google has arrived, and it’s called Google Analytics 4. Built on the foundations of the App + Web property introduced in 2019, Google Analytics 4 is now the default...
View ArticleWhat Makes a Good Website
With so many crappy websites out there, sometimes it can be hard to spot a good one. They exist, though, and I would venture to say that there are more good ones than bad. A lot of times, what makes...
View ArticleWhy Your Social Media Marketing Is Failing
If you’re one of the 90% of businesses that have taken to implementing social media into your marketing strategy, but aren’t getting the results you hoped for, we can guess why. The truth is, many...
View ArticleWhat Is a Micro-Influencer
Brand influencer probably isn’t a term you would use to describe Santa Claus, but he was one of the first characters used to endorse a product back in Coca Cola’s 1932 advertisements. Looking back,...
View ArticleBest Practices for Keeping Your Website Content Fresh
Every good marketer and their grandma knows that it’s important to post consistently. From blogs to social media, it’s all about staying relevant. The cliche “content is king” is true, overused or not....
View Article7 Reasons Why Your Website Doesn’t Show Up On Search
Your business needs to be on Google. Although there are other search engines out there, Google is often the first place consumers go to find answers about the products or services they need. In fact,...
View ArticleThe Latest & Greatest Social Media Features of October 2020
While the world crescendos into chaos as Election Day nears, Snapchat has been living the dream. Since the release of Instagram Stories years back, Snapchat had been struggling to regain the market and...
View ArticleWhy Your Site Speed Score Matters
A slow website is almost as bad as no website at all. Why? Because it’s hard to find, and of those who do find it, no one wants to use it. Page speed is the measure of how quickly a browser is able to...
View ArticlePros and Cons of Using Animations in Your Web Design
Everywhere consumers go, businesses are vying for their attention. From bus stop ads to stickers on laptops, it’s all about being seen – getting noticed. Retaining viewer attention is as important but...
View ArticleWhy Is My Website Slow?
Nobody likes a slow website, least of all your clients. You don’t have to be an e-commerce site for your website to be your most powerful branding and selling tool. Prospective and current clients,...
View ArticleUX vs UI Design: What’s the Difference?
When you step foot into any web design or marketing agency of modern day, you can’t help but hear the terms “user experience” and “user interface design” being tossed back and forth furiously....
View ArticleHow to Kickstart Your Content Strategy
Content strategy is more than just putting words on a website – it’s about creating content that delivers the voice of your brand and caters to your audience. If you’re just starting out and building...
View Article7 Reasons Why Your Website Should Have a Blog
Blog marketing is much like managing a business’s website or social media page in that everyone does it, but few do it well. As of 2020, there are more than 500 million blogs on the world wide web. We...
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