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The Latest & Greatest Social Media Features of July 2020
This month brought a slew of new social media features, but one very notable announcement we can’t stop talking about is the debut of Instagram Reels, a direct competitor to TikTok that has already...
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Should Your Brand Be Advertising On TikTok?
TikTok’s self-serve ad manager tool is now available for SMBs to start advertising on the platform, introducing a new way for brands to reach a young, engaged, global audience. TikTok is in the media a...
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Advantages (and Disadvantages) of Using an Influencer Marketing Agency
Influencer marketing is a unique marketing tactic that allows brands to connect with their audience in an authentic way that is typically absent from traditional marketing. Today, brands find it...
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5 Approaches To Emotional Storytelling in Video
There are countless benefits when it comes to creating brand awareness that good storytelling can bring. Storytelling can influence who we trust, play on our nostalgia, help us make sense of complex...
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22 Chrome Extensions To Level Up Your Gmail Inbox in 2020
There are few things as mentally draining as taking a look at the mountain of emails awaiting your attention after a few days away from your inbox. Where do you even begin? What do you prioritize?...
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7 Benefits Of Using Facebook Messenger For Your Business
Remember when Facebook eliminated their messaging function on their mobile app and launched Messenger back in 2011 and we were all shaking our fists in the air saying, “Ugh! They really expect me to...
View ArticleWhy It Pays To Have Your Google Analytics Account Set Up By An Agency
Your website data contains a lot of useful proprietary information that will be of value to you at multiple stages of your business development. Whether it is evidence of the size of your...
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Dark Patterns and Where To Find Them
Dark patterns is a term first coined by Harry Brignull in 2010. They are a facet of user interface design in which design is developed to nudge users towards an action they probably wouldn’t have taken...
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8 Chrome Extensions For Protecting Your Online Privacy & Security in 2020
The internet is a bad place. Sure, it gives you the ability to FaceTime grandma, purchase sustainable toilet paper, or look out virtual windows from around the world, but these days it is important to...
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Antitrust & Big Tech – A Small Business Perspective
Whilst there are a lot of benefits to the ways in which social media and online giants have democratized access to a larger, global marketplace – they are also gatekeepers, requiring entrance fees, or...
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12 Chrome Extensions for Digital Marketers in 2020
Digital marketers know that quality content and search engine optimization (SEO) raise brand awareness, promoting more traffic to websites. In our continued efforts to work smarter, not harder, we’ve...
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4 TikTok Alternatives To Test Out
The countdown is on for Microsoft or another company to swoop in and acquire TikTok in the U.S. by mid-September. Over the weekend, it was reported by the Wall Street Journal that Twitter and Tiktok...
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The Untapped Potential of Twitch Marketing
In the summer of 2011, the face of video game culture was forever changed with the launch of Twitch, a video game live-streaming service. The platform turned seemingly ordinary video game nerds into...
View ArticleE-commerce in the New Age of Online Shopping
Amazon does not have a monopoly on quality internet shopping. They have a vast system and good product, they’re leading the way and they’re doing it better than any other name in the game – but the...
View ArticleThe Latest & Greatest Social Media Features of August 2020
It’s a wrap on August, and everyone is still wondering what will come of the TikTok battle. For months we’ve wondered if it will get banned or bought and who would buy it. The story advanced when...
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Sustainability Beyond Greenwashing – Ensuring We Have A Planet To Brew Beer On
Full disclosure, I’m a fan of James Watt and his company BrewDog. We’re both from the North East of Scotland but it’s not just geographic affinity that makes me like him. I appreciate his approach of...
View ArticleHow to Enhance Your Website Contact Form Data With 3rd Party Tools
Oh yes, contact forms: the evil necessity of any and every website. Whether you’re selling a product, service or even just an idea, contact forms provide invaluable data about your target audience. In...
View ArticleIs Your Business E-commerce Ready for the 2020 Holiday Season?
E-commerce has gone through a period of rapid growth as a direct result of the pandemic. Online shopping habits have grown beyond digital natives, with more Gen-X and Baby Boomers shopping online and...
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6 Tips on Making Your Content Accessible To The Deaf & HOH Community
Three decades ago, President George H. W. Bush signed the Americans with Disabilities Act (ADA) into law. It transformed the lives of Americans, ensuring equal opportunities and access to the 61...
View ArticleHow To Capture Email Addresses On Your Website
Email capture is the process of capturing a user’s email address from your web page. Email capture is important because email is the best way to build and maintain your connection with your audience....
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