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When To Use Influencer Marketing For Your Business
What comes to mind when you hear the words “social media influencer?” Is it something along the lines of entitled millennials, living glamorous lives, traveling the world, soaking up the sun, drinking...
View Article5 Ways to SEO Optimize Your Website For Online Sales
Many business owners are surprised to learn that with a minimal amount of effort they can get big wins when it comes to garnering traffic to their business from the search engines. In fact, you can...
View Article3 Online Selling Tips for Beginners
If you’re used to selling in person and have shifted some or all of your new business processes online, it is crucial to take some time to rethink your customer journey to meet the new environment...
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The Latest & Greatest Social Media Features of June 2020
In case you’re still wondering, our world continues to be in absolute chaos. Last month, we saw social media updates that were a response to the coronavirus pandemic, and this month we are seeing...
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Importance Of High-Quality Assets For Social Media Campaigns
Last year, Procter & Gamble (P&G) unveiled a poignant short film titled “The Look,” portraying the life of a Black man, how he experiences micro-aggressions and prejudiced looks throughout the...
View ArticleHow To Market Your Business Using Yelp
Despite the fact that Yelp has been accused of dishonest business practices on its platform, such as bullying small business owners into buying into their advertising program or quietly replacing...
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Using Facebook and Instagram as Your E-Commerce & Marketing Platform
The sudden shift to online shopping due to the global pandemic has seen many brick-and-mortar retailers scrambling to expand their online presence, whether it be ensuring their website is optimized to...
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Tips & Guidelines for Using User-Generated Content On Social Media
Word-of-mouth marketing has, for centuries, been one of the most efficient, affordable and cost-effective marketing strategies out there. One of my favorite examples is Badass Bertha Benz hitting the...
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The Best Social Media Monitoring Tools For Every Budget
We’ve come a long way since managing our social media profiles on Hootsuite and Tweetdeck. In a little over a decade, we have seen hundreds of social media monitoring platforms arrive and find their...
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How To Use New Tech In Digital Marketing
Technology has changed almost everything we do, from interacting with each other through online channels, to how we buy products and even how we learn. The world of marketing is no exception to change...
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7 Ways To Make Your Restaurant Instagrammable
In the era of Instagram, millennials are willing to go out of their way to hit the jackpot by posting FOMO-inducing pictures on their social media feeds. Does the Museum of Ice Cream or 29Rooms ring a...
View ArticleUnderstanding Your Website Visitors With Facebook Analytics
Whilst Google Analytics has been the de facto website traffic measurement tool since Google bought the software, Urchin, in 2005, Facebook Analytics has been steadily increasing in popularity. With its...
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6 Tactics For Generating Positive Reviews For Your Business
Reviews are important to every business, whether you’re providing an over-the-top dining experience or selling feet earrings on Etsy. For local businesses, online reviews can boost your search...
View ArticleBeware the Frankenstein Website, Killer of Marketing Goals
We all know how it begins. You and your buddy decide to launch a website together to promote your latest product or service. How hard can internet marketing be? You spend a few bucks on a basic website...
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5 Tips To Optimize Your Tripadvisor Listing
When researching a trip, consumers spend a lot of time researching online. If you’re like me, planning your next trip isn’t as simple as choosing a destination and booking flights (oh, to be...
View ArticleWhy Company Culture is Important For Your Brand Identity
When you think of your brand you might consider your logo, tone of voice, color palette, and fonts associated with your branding. While visual appearance is a large contributor to a strong corporate...
View ArticleWhat Are Bluetooth Beacons and Why Do They Matter?
Today I went to Einstein Bros. Bagels, picked up lunch for the family, and went about my day. Later that afternoon I started getting Einstein Bros. Bagels’ ads in my Instagram feed. I hadn’t googled...
View ArticleWays in Which Public Relations Can Support Your Digital Marketing Efforts
Many brands tend to spend time on a public relations campaign when they’re launching a new product or service or reaching a business goal, but what happens in between? Public relations is essential and...
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How To Use Facebook Messenger For Your Business & Best Practices
You know how your boomer parents complain that you spend way too much time messaging on your phone when you could easily make a phone call? Well, they’re not wrong. LivePerson, a New York-based company...
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8 Restaurant Marketing Fails & How To Fix Them
We understand that as a restaurant owner, you are incredibly busy. From keeping track of inventory and reservations, to supervising employees and developing a business strategy, your marketing efforts...
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