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Florida man starts creative agency with friend, lasts 10 years, records say
Orange County, Fla. – Internet authorities have confirmed two men are alleged to have successfully run a creative agency for over 10 years in the Orlando Area. Benjamin “Crazy Eyes” Collins and Gilbert...
View ArticleLet’s Make Election Day a Holiday
We’ve built our business on the idea that if we insert ourselves into specific conversations, we will make the world a better place. We do this by supporting businesses who are improving people’s...
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Remembering Gene Leedy: A Pioneer of the Modern Movement
In a quaint, mid-sized town, about an hour outside of Orlando, Winter Haven’s downtown is dotted with early twentieth century buildings. There was a time when you would still smell the orange...
View ArticleGoogle Ads vs. Facebook Ads: Which Tool Is Best For Your Business?
The digital landscape for retailers has never been more competitive. In the past two and a half decades, online shopping has grown from the scary and unfamiliar to a multibillion-dollar industry, with...
View ArticleE-A-T: Using Structured Data to Market Yourself to the Machines
As SEOs, we spend a lot of time optimizing websites so that they’re technically sound. Most of our work involves technical enhancements that help to get web pages ranking high in the SERP so that we...
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Best Practices For Increasing Email Open Rates in 2020
Your newsletter is on life support. Okay, that might seem a tad dramatic, but we can tell your current email marketing strategy isn’t working, or else you wouldn’t be here. According to Statista,...
View ArticleChoosing Colors for Conversion: How Color Influences Marketing
From product packaging to CTA (call to action) buttons on your website, the opportunity to optimize your marketing efforts with color are endless. Every color on the color wheel can tell a different...
View Article5 Tips For Using Facebook Groups To Market Your Business
We bet you probably belong to at least one Facebook group. Maybe it is one specific to the area you live in. Or maybe it is one dedicated to the artful skill of kendama. But have you ever considered...
View ArticleUsing Loom To Strengthen Customer Engagement
Launched in 2016, Loom is a nifty video recording tool that helps you get your message across through the use of instantly shareable videos. With Loom, you can ditch typing up another lengthy email...
View ArticleThe Role of a Website in aNon-Profit Organization
At Laughing Samurai we have helped biomedical, environmental, community, and social services organizations create stunning, effective websites. Too many times I’ve encountered sites for non-profit...
View ArticleFacebook Launches Shopping Solutions for Facebook and Instagram
Today, Facebook launched a new shopping solution for businesses as traditional brick-and-mortar stores across the country continue to struggle due to the coronavirus pandemic. The solution? Facebook...
View ArticleWhat Stories Should Your Business Pitch During Coronavirus?
The coronavirus pandemic is dominating the headlines and news cycle around the world, with journalists covering the story 24/7. Every tweet, every update, every push notification – it is difficult to...
View ArticleTakeaways From Adweek’s Diversity & Inclusion Summit
Acknowledging that diversity, inclusion, equality and equity are growth drivers across all business sectors, 13 chief marketing officers and brand leaders from some of the top global organizations got...
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The Latest & Greatest Social Media Features Of May 2020
May brought upon many updates from social media giants, some of which were rolled out as a response to the coronavirus pandemic, while others were aimed to give content creators more control or curb...
View ArticleWebsite Push Notifications: How to turn a visitor into a subscriber
It’s one thing to attract new users to your website, it’s another to keep them there. So much engagement with a brand now happens on the search engine results page. With featured snippets, knowledge...
View ArticleHow To Completely Setup Your Business’ Social Media Profiles
People have short attention spans. In fact, we’re pretty sure that after you read the title of our blog, you scrolled through to see how much more to read there was. Before you abandon us, we’ve hidden...
View ArticleTrust No One: A Beginners Guide to Social Media Fact-Checking
According to research conducted by Pew Research Center, 55 percent of U.S. adults get their news from social media either “often” or “sometimes,” noting that “social media is now a part of the news...
View ArticleMonitoring your page experience to improve your search engine traffic
Google has announced that they will evaluate page experience in their algorithm to determine search ranking, and they will be giving site owners the tools they need to monitor these metrics. Reporting...
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Facebook Begins Testing Email Marketing Tools For Business Pages
A Facebook spokesperson has confirmed that the social media company is testing out email marketing tools for Facebook Business pages in a statement to Adweek. The statement read: “We’re testing new...
View Article7 Actions We Are Taking To Fight Racism
Over the past few weeks, many businesses have publicly announced their support for ending systemic racism. For the companies that are large enough, fact-checkers have compared their track record,...
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