How Much PII Can My E-Commerce Website Track?
To stay competitive in the new digital economy, it’s important to personalize the user experience of your customers and website users. Big companies are in a position to devote huge teams to collecting...
View ArticleUsing Customer Data Platforms to Enhance E-Commerce Marketing
With every customer interaction and transaction being tracked, recorded and stored, businesses are inundated with high-quality first-party data. Whether this is all for nothing is determined by how...
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Should E-Commerce Businesses Be Excited About Twitter’s Shop Module?
Twitter’s done it again – another new thing. Well, kind of. Social commerce is hardly new, and it’s not even new to Twitter (more on that later). But with Instagram and Facebook continuing to up their...
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How Much Data Personalization Is Too Much Personalization?
In marketing, when it comes to personalizing content for consumers, there’s a thin line between being relevant and appearing creepy. A user might see an ad that feels like it knows just a little too...
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How to Write URL Slugs for Your Website
So, you started a blog with quality content, implemented some keywords, set up your socials, improved your website speed and added some schema. You’ve taken care of your e-commerce SEO, right? Not...
View ArticleInstagram Checkout: Risks and Rewards for E-Commerce Businesses
Years ago, I was helping a friend with her online store, and, boy, was she a dreamer. Every time something new came out, she wanted to know about it, learn it and figure out how to use it to boost...
View ArticlePlanning Your E-Commerce Digital Marketing Budget
Marketing budgets can be a balancing act: either you spend too much and put yourself in a bad cash flow position, or you spend too little and no one even knows your products exist. That’s why we...
View ArticleFacebook Shops: The Risks and Rewards of Selling on the Facebook Empire
If you work in e-commerce, you’ve considered social commerce, whether you knew it by its name or not. Social commerce is the segment of e-commerce that takes place on social media platforms. It’s the...
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How to spell ecommerce, e-commerce and eCommerce
During the pandemic, e-commerce purchases became a regular investment for the everyday consumer. And now that more people have discovered the convenience of online shopping, much of the new e-commerce...
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Using Crazy Egg to Grow Your E-Commerce Store
Optimizing your e-commerce store to increase conversions starts with understanding how online shoppers use it. Otherwise, you won’t know what to improve in the first place. The problem is that...
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Looking Ahead: E-Commerce Trends in 2021 & Beyond
A Mckinsey consumer sentiment report found that all retail categories saw growth in their digital market penetration, and credit and debit card spend increased by 35% from January 2020 to January 2021....
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How to Create User Flows for E-Commerce
Imagine you’re building a new website for your online store. You go into a page builder like WordPress and start adding sections to pages, deciding that the navigation bar should be centered or that...
View ArticleOptimize Your Content for Save for Later Reading
If you’re reading this blog, you probably already know that you need excellent website content. It’s what ranks you in search results, brings leads to your site, establishes your credibility, builds...
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Tips to Simplify Your Customer Journey Map
We’ve discussed why you need a customer journey map in the past: as an online business, it’s how you build a better user experience; create an effective marketing strategy; speed up sales cycles – and...
View ArticleDigital Equity in the Post-Pandemic Era
With an ever-increasing percentage of our personal, private and professional work taking place online, there is greater risk for the information out there. Consumers are worried about the loss of...
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How to Optimize Forms to Take Advantage of Autofill
Surprise! You can make it easier for users to buy your products online with the power of autofill. It must be your lucky day. Or, well, years? Autofill isn’t new, though it’s been improving over time....
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23 Form Design Best Practices to Increase Submissions
All businesses can benefit from more form submissions. You have probably seen it before: most traffic leaves before filling out a form, and of those who stay, not all complete it. If less than 100% of...
View ArticleWhat Kind of Data Does Facebook Collect?
We spend a lot of time on Facebook and on Facebook products, and the company is able to glean a lot of information from all of this time and activity. For example, Facebook ‘likes’ can predict your...
View ArticleWhat Kind of Data Does Google Collect?
Google has democratized web analytics and given website owners the ability to track analytics and visualize metrics since 2005 when they purchased the web statistics company Urchin. They have pushed...
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Your Loading Spinner Is a UX Killer! Here’s an Alternative
We know you hate waiting. Everyone does. In a 2017 study, Google found that: 1-3 second load times increased bounce rates by 32%. 1-5 second load times increased bounce rates by 90%. 1-6 second load...
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